[Q59-Q79] Get instant access to MKT-101 Practice Tests 2023 Free Updated Today!

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Get instant access to MKT-101 Practice Tests 2023 Free Updated Today!

Welcome to download the newest PassLeader MKT-101 PDF dumps ( 154 Q&As)

NO.59 Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company’s loyalty and non-loyalty members.
How should NTO build the email?

Create dynamic content with a SQL Query activity.

Create a template-based email using dynamic content.

Create multiple versions of the email for loyalty and non-loyalty members.

Create a template and lock content In the template.

NO.60 Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?

Contact History

Send Logs

Tracking Extracts

_Send Data Views

NO.61 A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?

Journey Builder Fire Event Entry Source

Automation Studio Schedule Starting Source

Automation Studio File Drop Starting Source

Journey Builder Import Activity Entry Source

NO.62 What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

The option to convert a qualified Lead to a Contact.

Flexibility to wait based on duration or a specific time.

Native execution of a Server-side JavaScript activity.

The ability to send an email to a Salesforce audience.

NO.63 A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?

Schedule report and email file to the director.

A Schedule report and email the link to download.

Schedule report to export as a web page.

NO.64 A customer has an eCommerce site and Imports data into three data extensions daily; ‘Orders’, ‘Order_Details’ and ‘Products’ the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?

Create a one-to-one relationship between Orders and order_Details

Create a one-to-one relationship between the contact record and Order_Details

Create a one-to-one relationship between Order_Details and Products

Create a one-to-many relationship between Orders and Order_Details

NO.65 What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

they are like Suppression lists; list of subscribers that don’t want to receive your communications.

subscribers who have a status (active, bounced, held, unsubscribed)

May be subscribers who want to continue receiving messages.

You select an Exclusion List at the time of send

NO.66 A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand ensure subscribers are getting the best experience possible.
Choose two answers

style or text for when images do not display automatically

add background colors that match branding

let them be completely image based

use custom corporate font to match NTObrand

NO.67 A marketing manager identified an upcoming email campaign for their team to test different subject voices. They wants to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

Place a Random Split before Path Optimizer for the pilot group.

Configure a holdback group to be targeted by the winner.

Select winning path three days after journey activation

NO.68 A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?

Individually share each asset with the other business unit in Content Builder.

Move the content into the Shared Content folder in Content Builder.

Create and share a new folder for the assets in Content Builder.

Switch to Classic Content to move the assets into the Shared Content folder.

NO.69 A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber dat a. Which two types of data can subscribers easily update via the default Profile Center? Choose 2 answers

Data Extension Fields

Email Address

Order History

List Attributes

NO.70 What is a true statement about Subscriber Key? (Choose 3)

Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address

Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship

Subscriber Key and Primary Key are interchangeable terms

Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value

Subscriber Key determines what update types will be available when importing data

NO.71 What are the key ways to improve email deliverability in email marketing? (Choose 4)

Use double Opt-in to avoid getting blacklisted.

Maintain a consistent “From Name”

Double Check your Subject Line, don’t include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!

Consider Subscriber engagement….send only to most engaged subscribers.

Email sign-up on website.

Use email templates

NO.72 A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.
What functionality should be used to retrieve the necessary data?

My Tracking

My Reports

Tracking Extract

Data Views

NO.73 Which feature can segment on behavioral data?

Data Filter

Data Extension

Import Activity

Tracking

NO.74 A data team wants to automate that sync of subscribers’ Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers

_Complaint

_Subscribers

_Unsubscribe

_BusinessUnitUnsubscribes

NO.75 What is a capability of the Import within Contact Builder? Choose 2 answers

The data source can be a local file, data filter, or file on any FTP.

The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

Like the Import Wizard, the Contact Builder import definition can be executed without saving.

In order to use Map by Header Row, the fields in the DE and file must match exactly.

NO.76 What three methods are used to import data into a data extension?

API, Import Filter, and Import Activity

API, Data Filter, and Import Activity

Import Wizard, Data Filter, and Import Activity

Import Filter, Import Data, and Automation

API, Import Wizard, and Import Activity

NO.77 Northern Trail Outfitters wants to display different content areas based on the subscriber data.
Which two features can be used to accomplish this? (Choose two.)

Personalization Strings

Profile Mappin

AMPscript

Dynamic Content

NO.78 A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions–Subscribers and OrderTable, and the customer would like to include key information from both tables, such as:
* CustomerlD
* FirstName
* EmailAddress
* OrderlD
* OrderDate
* ShippedDate
Which SQL statement should the consultant use?

SELECT T1.CustomerID, T1.FirstName, T1. EmailAddress, T2.OrderlD, T2.0rderDate, T2.ShippedDate FROM ‘ Subscribers OUTER JOIN OrderTable ON Subscribers.CustomerlD=OrderTable.CustomerlD

SELECT * FROM Subscribers WHERE CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate – JOIN OrderTable On CustomerlD=CustomerlD

SELECT CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate FROM Subscribers INNER JOIN OrderTable ON CustomerlD=CustomerlD

SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderlD, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON T1.CustomerID=T2.CustomerID

NO.79 Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

Number of brands/geographies which NTO operates

Number of Sales Cloud sandboxes

If testing/development business unit($) is required

If data/content needs to be segregated between brands/geographies

Number of Marketing Cloud users.

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[Q59-Q79] Get instant access to MKT-101 Practice Tests 2023 Free Updated Today!

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