Adobe AD0-E555 Practice Exam - 57 Unique Questions [Q32-Q56]

QUESTION 32
Which type of Smart Campaign processes all qualified people at once?

Trigger

Drip

Batch

QUESTION 33
A marketing manager launches an Email Program A/B Test with the test type of Whole Email. They follow best practices when selecting the winning criteria.

Based on Email Program A/B Test Dashboard, which variant is the winning version?

Variant

Variant A

Variant C

QUESTION 34
Which program types are available in Adobe Marketo Engage?

Drip, Event, Email Send, Default

Event, Engagement, Email, Default

Event, Nurture, Newsletter, Default

QUESTION 35
A marketing manager wants to import another list into an approved Email Program. Why does the second list import fail?

The program has already been approved.

Adobe Marketo Engage will not accept the .csv file type.

Too many people have already been added to the Email Program.

QUESTION 36
Which effect does a paused cadence have on a member of a live Engagement Program?

The paused member will be removed from the Engagement Program.

The paused member will not receive activated content in the next cast

The paused member will receive activated content in the next cast.

QUESTION 37
A marketer is conducting an in-person seminar and needs to send invitation emails, collect registrations, and check people into the seminar upon arrival.
Which program type would the marketer use to build this seminar?

Email

Default

Event

QUESTION 38
As a best practice, where would a form that is used in multiple programs be stored?

In Marketing Activities as a local asset

In the Design Studio as a global asset

In Marketing Activities as a global asset

QUESTION 39
How would a marketer ensure that all subscribers receive an auto-responder email?

Mark the email as operational to bypass Unsubscribed / Marketing Suspended.

Change the subscribers’ Unsubscribed / Marketing Suspended status in the Database so they receive the auto-responder email

Mark the auto-responder email as Unsubscribed / Marketing Suspended.

QUESTION 40
A marketer decides to change the qualification rules for a Smart Campaign so that a person can go through the flow every time.
How would the marketer make this change?

Schedule tab > Edit Settings > Block non-operational emails

Setup tab > Edit Settings > Every time

Schedule tab > Edit Settings > Every time

QUESTION 41
A marketing manager creates an Email Program in January and spends $100 on stock photography for the email that month. The email deploys in February.
As a best practice, in which month(s) would the period cost be inputted in the program Setup tab?

The total cost should be split between the month the cost is incurred and the month the program is live (January and February)

The month in which the cost is incurred (January)

The month in which the program is live (February)

QUESTION 42
In the Email Editor, how would a marketer send an email for preview prior to launch?

Campaign Settings > Preview

Email Actions > Send Sample

Email Settings > Send Test

QUESTION 43
How would a marketer find out how many people changed their Person Status from Marketing Qualified to Sales Qualified in the past 30 days?

Create a Program Performance report, filtered by channel and period cost

Create a list with Data Value Changed filter, add constraint with Previous Value. New Value, and Date of Activity

Create a Smart List with Data Value Changed filter, add constraint with Previous Value. New Value, and Date of Activity

QUESTION 44
Which token would a marketer use to include a unique access URL in a webinar confirmation email?

QUESTION 45
An email analyst needs to know if the click-to-open rate of their marketing team’s emails has increased in July of this year compared to July of last year.
Which report would the email analyst consult to find this information?

Email Link Performance

Email Performance

Email Insights

QUESTION 46
How would a marketing manager modify the URL of an Adobe Marketo Engage landing page?

Landing Page Actions > URL Tools > URL Builder

Edit Draft > Edit Landing Page > Edit URL Settings

Landing Page Actions > URL Tools > Edit URL Settings

QUESTION 47
A marketer is adding multiple flow steps in a Smart Campaign.
How would the marketer make sure the flow steps are executed in the correct order?

Reorder the flow steps to ensure they are in the right sequence.

The Adobe Marketo Engage automation process will make sure to execute the correct order.

Flow steps need to be added in the correct order from the beginning as the order cannot be chabged

QUESTION 48
A marketer clones a program with a local list containing more than 1000 members. What will happen to the list in the cloned program?

The list will be cloned, but it will be empty.

The list will be cloned with all its members.

The list will only contain 999 members.

QUESTION 49
A marketer needs to know the names and email addresses of the people who submitted their information in the global demo request form on an Adobe Marketo Engage landing page.
How would a marketer find this information?

Create a Landing Page Performance report

Create a Web Activity report with the Filled Out Form filter

Create a Smart List using the Filled Out Form filter with the Web Page constraint

A Smart List is a dynamic list of people who meet certain criteria that you define1. You can use Smart Lists to segment your audience, target your campaigns, and analyze your results2.
A filter is a condition that a person must meet to qualify for a Smart List3. You can use multiple filters and combine them with logic operators (AND, OR, NOT) to create complex criteria4.
The Filled Out Form filter allows you to find people who have submitted a specific form on any web page or landing page. You can use constraints to narrow down the filter by web page, querystring, date of activity, etc.
The Web Page constraint lets you specify the URL of the web page or landing page where the form was filled out. You can use operators such as contains, starts with, ends with, etc. to match the URL pattern.
Therefore, to find the names and email addresses of the people who submitted their information in the global demo request form on an Adobe Marketo Engage landing page, you need to create a Smart List using the Filled Out Form filter with the Web Page constraint. The steps are as follows:
Go to the Marketing Activities area and select the program that contains the global demo request form.
Click the New drop-down and select New Smart List.
Name your Smart List and click Create.
In the Smart List tab, drag the Filled Out Form filter from the right panel to the canvas.
Select the global demo request form from the drop-down menu.
Click Add Constraint and select Web Page.
Enter the URL of the Adobe Marketo Engage landing page where the form is located, or use an operator to match the URL pattern.
Click Save Smart List.
In the Lead tab, you can see the names and email addresses of the people who match the criteria.
References: 1: Smart Lists | Adobe Marketo Engage 2: Create a Smart List | Adobe Marketo Engage 3: Filters | Adobe Marketo Engage 4: Use Filter Logic | Adobe Marketo Engage : [Filled Out Form | Adobe Marketo Engage] : [Filter Constraints | Adobe Marketo Engage] : [Operators | Adobe Marketo Engage] : [Landing Page with a Form | Adobe Marketo Engage]

QUESTION 50
To receive marketing emails from a company, a person must sign up via a form submission. Then, an email will be sent that requires a click to confirm the opt-in.
Which type of opt-in process is being used?

Single opt-in

Automatic opt-in

Double opt-in

QUESTION 51
What is the relationship between triggers and filters in a Smart Campaign?

All triggers OR the filter criteria must be met for the person to qualify for the Smart Campaign.

Any triggers AND the filter criteria must be met for the person to qualify for the Smart Campaign

All triggers AND the filter criteria must be met for the person to qualify for the Smart Campaign.

QUESTION 52
A marketing manager finds a person in the Database whose Marketing Qualified date has changed. The manager needs to identify the source and reason for the value change.
Where can this information be accessed?

In the person’s activity log

In a report

In a Smart List

QUESTION 53
Which two image file types are accepted by Adobe Marketo Engage? (Choose two.)

.txt

.mP4

.jpg

.9if

QUESTION 54
What are two System Smart Lists in Adobe Marketo Engage? (Choose two.)

Marketing Qualified

Sales Qualified

Unsubscribed People

Marketing Suspended

Adobe AD0-E555 Practice Exam – 57 Unique Questions [Q32-Q56]

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