[Aug-2022] AD5-E809 Exam Questions and Valid AD5-E809 Dumps PDF [Q18-Q34]

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[Aug-2022] AD5-E809 Exam Questions and Valid AD5-E809 Dumps PDF

AD5-E809 Brain Dump: A Study Guide with Tips & Tricks for passing Exam

NO.18 What is one characteristic of strong success metrics?

They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.

They must be relevant to many use cases across the optimization program.

They must take into account the specific business objectives of each test.

NO.19 An optimization team has decided to incorporate email into their testing strategy and wants to send emails to their list of subscribers. Their desire is to randomly send one of four different emails to users and see which email is the most effective.
How can this request be fulfilled?

Using the Enhanced Email Experience Composer

Using the Form-Based Experience Composer

Using the Visual Experience Composer

NO.20 Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)

Preferences

Experiences

Targeting

Setup

NO.21 A product owner at a bank manages six different credit cards.
The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.
Which hypothesis matches the request?

Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a “compare recently-viewed credit cards” link in the hero will increase application completions.

Offering an opportunity to easily compare the features of three credit cards of the user’s choice on the product comparison page by placing a “select three cards to compare” link in the hero will increase application completions.

Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a “compare our most popular cards” link in the hero will increase application starts.

NO.22 An A/B test has been running for several weeks. Which finding can be used to determine a winner?

A confidence level of 95% has been achieved, and the conditions in the Sample Size Calculator have been met.

There is a positive lift and the test duration has exceeded the expected time in the Sample Size Calculator.

The conversion rate for the test experience is greater than that of the control.

NO.23 It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.
To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?

Targeting

Experiences

Goals & Settings

NO.24 A company has been using Adobe Anal/tics for thtee years to monitor website Key Performance Indicators (KPI) and is now considering using Adobe Target to report on activities.
In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as the reporting source for Target activities? (Choose two.)

If the existing Adobe Analytics implementation already collects all the required data

When it is mandatory to have a single source of data

If the main requirement is to be able to collect data in real-time

If an Adobe Target “clicked an element” success metric is required

NO.25 An A/B test was conducted to test different variations of copy on the homepage. During the analysis of the results, it was identified that different copy resonated better with different audiences.
Which activity type should an Adobe Target Business Practitioner recommend using to ensure that the most effective copy is displayed to the right audience?

Multivariate Test

Recommendations

Experience Targeting

NO.26 What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?

To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate

To visualize the different combinations and decide which ones to include/exclude in the experiment

To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation

NO.27 A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only.
Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?

The visual Experience Composer

The Form-based Experience Composer

The SPA Visual Experience Composer

NO.28 Which two options describe the purpose of any secondary success metric? (Choose two.)

Give additional understanding to interpret gains/losses of primary success metric.

These metrics are only used to measure time on site and primary metrics.

These metrics are only used to evaluate which audiences best respond to experiences.

Ensure that primary success metric gain is not at the cost of secondary metrics.

NO.29 An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.
How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?

Create audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.

Create audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.

Create audience with QA query parameter, then attempt to qualify by browsing the site.

NO.30 The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:
A – 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B – 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C – 5 weeks to build another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D – Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.
Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?

Run D then C

Run B

Run D then A.

NO.31 One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.
What is the best way to create an activity that will target only the affected zip codes?

Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.

Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.

Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.

NO.32 After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.
How can this task be done in the Visual Experience Composer?

Edit the CSS style sheet of the site to add a new class for the headline.

Navigate to the Modifications panel and delete the unrequired Actions.

Select the headline. Edit > Text/HTML and change the text color.

NO.33 A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to?

Names of the criteria used

Names of the collections used

Names of activities tested

NO.34 A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?

Visual Experience Composer

Form-Based Composer

HTML Composer

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Adobe AD5-E809 Exam Syllabus Topics:

Topic	Details
Topic 1	Use Experience Cloud Debugger to validate implementation Evaluate Automated Personalization Summary reports
Topic 2	Configuring, Executing and Managing Align activity types with specific use cases Apply procedures to create an Audience in Target
Topic 3	Identity the appropriate Target activity type Identify business KPIs and successfully translate these into optimization goals given key business requirements
Topic 4	Estimate activity duration using the Adobe Sample Size Calculator or equivalent Define and evaluate report settings to help set the elements that appear in a report
Topic 5	Describe the 3-step workflow that applies to creating Target Activities Evaluate and identify common problems associated with A B testing and how to avoid them

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[Aug-2022] AD5-E809 Exam Questions and Valid AD5-E809 Dumps PDF [Q18-Q34]

Adobe AD5-E809 Exam Syllabus Topics:

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